In a recent interview, Tom Marieb, Apple’s newly appointed Vice President of Hardware Engineering, shared his thoughts on a common practice among iPhone users: applying screen protectors. Marieb expressed a sense of unease whenever he sees users adding these accessories to their devices.
Apple's Commitment to Durability
Marieb's concerns stem from Apple's significant efforts in designing the aesthetic and durability of their devices, particularly with the introduction of the Ceramic Shield 2 technology. This innovation is featured in the latest iPhone 17, iPhone 18 Pro, and the company's first-ever foldable phone, the iPhone Duo. Ceramic Shield 2 aims to address issues related to scratches from daily use while simultaneously ensuring the long-term durability of the device.
Innovative Technology for Everyday Challenges
According to Apple, the Ceramic Shield 2 was developed to combat the common wear and tear that smartphones face. By enhancing the glass's resistance to scratches, Apple aims to provide users with a device that can withstand the rigors of everyday life without the need for additional protective coverings.
Challenges with Folding Technology
The introduction of the iPhone Duo has added another layer of complexity for Apple’s engineering team. The foldable design presents unique mechanical challenges that differ from traditional smartphone designs. Marieb emphasized that the company's focus on durability extends to this innovative device, ensuring that it meets consumer expectations in terms of resilience.
Long-term Testing and Consumer Trust
Marieb is confident that the capabilities of the iPhone Duo and Ceramic Shield 2 will hold up over time. He is eager for consumers to put these innovations to the test, reassuring them that Apple stands behind the durability of their products. This commitment to quality is paramount as the company continues to evolve its technology in a competitive market.
Source: https://inet.detik.com/consumer/d-8675185/bos-apple-merinding-lihat-pengguna-pasang-pelindung-layar-di-iphone
