The LG InstaView refrigerator has gained popularity for its innovative glass panel that turns transparent with just a double knock. This feature allows users to check the contents without opening the door, but have you ever wondered why it requires two taps?
The Concept Behind InstaView
According to Rumbi Lahari Simanjuntak, Head of Product Marketing at LG Electronics Indonesia, the InstaView concept was developed from a simple consumer need: the desire to see inside the refrigerator without repeatedly opening and closing the door. This behavior is not only seen as inconvenient but also affects the refrigerator's efficiency.
Reducing Temperature Fluctuations
Each time the refrigerator door is opened, cold air escapes, leading to temperature changes inside the compartment. To address this, LG aimed to create a more practical and user-friendly solution. The choice of a tapping gesture was made because it feels more natural than pressing a button.
Why Two Taps?
Rumbi explains that a single tap could easily be triggered accidentally. Therefore, the InstaView feature is designed to recognize a double knock to ensure accurate user intent. "If we had gone with a single tap, it might happen unintentionally. That’s why we opted for two taps," Rumbi elaborated.
Benefits of the Knock Twice Feature
With the double tap on the glass panel, the interior lights of the refrigerator illuminate, allowing users to view their food and beverages without opening the door. This function is not merely for visual appeal; it significantly reduces the frequency of door openings, which helps maintain a stable internal temperature and optimizes electricity consumption.
“By minimizing the number of times the refrigerator door is opened, the LG InstaView can operate more efficiently,” Rumbi noted.
A Decade of Innovation
Since its introduction in 2016, the InstaView has sold over 5.3 million units worldwide, averaging one unit sold every minute. What started as a simple inquiry about how to check the contents without opening the door has evolved into a key feature of LG's premium refrigerator line.
In conclusion, the LG InstaView refrigerator's double knock feature exemplifies how technology can enhance user experience while promoting energy efficiency. It's a thoughtful design that reflects LG's commitment to understanding consumer needs.
Source: https://inet.detik.com/consumer/d-8669155/ternyata-ada-alasan-kulkas-lg-instaview-harus-diketuk-2-kali
