Introduction to the iPhone Duo Pricing
The anticipated price tag for the iPhone Duo in Indonesia is around Rp 45 million, a figure that presents a significant challenge for its introduction in the local market. Despite this hefty price, Joy Wahjudi, the CEO of Erajaya Digital, expresses confidence in the device's appeal.
High Prices Across Markets
Joy acknowledges that the starting price for the iPhone Duo is steep in the United States as well, with figures beginning at $2,000. This pricing strategy places it above even the premium iPhone Pro models, making it one of Apple's priciest offerings.
Foldable Smartphones: A Unique Market
While the high price may limit the number of potential buyers, Joy believes that the iPhone Duo's status as Apple's first foldable smartphone will attract a dedicated audience. He notes that foldable devices tend to appeal to a specific segment of consumers, although it remains unclear if this segment can rival the popularity of the Pro Series.
“The foldable market has its unique characteristics, and not every consumer is looking for a foldable design, especially at a premium price,” Joy explains. He suggests that previous experiences with other manufacturers’ foldable devices indicate that traditional smartphones still dominate sales.
Market Predictions for the iPhone Duo
Considering the current market dynamics, Joy anticipates that the iPhone Duo will not achieve sales figures comparable to the iPhone Pro Series right away. “It will have its market, but it won't be a mass market product,” he emphasizes, indicating a more niche audience.
Furthermore, he points out that the price difference between the iPhone Duo and the iPhone 18 Pro Series will be a crucial factor for prospective buyers. Although the concept of a foldable iPhone may intrigue some consumers, the high cost could lead them to reconsider their purchase.
Conclusion: A Premium Offering
Ultimately, while Joy is confident that the iPhone Duo will find buyers in Indonesia, he believes its market will be more limited compared to the traditional iPhone 18 Pro and Pro Max models. The iPhone Duo is likely to appeal primarily to premium consumers seeking a unique experience, rather than the broader iPhone audience.
Source: https://inet.detik.com/consumer/d-8709873/iphone-duo-mahal-bos-erajaya-yakin-tetap-ada-peminatnya
