Introduction to the iPhone Duo
Apple has recently addressed the dynamics surrounding the launch of its first foldable phone, the iPhone Duo. In a discussion featuring the new CEO, John Ternus, and Head of Marketing, Greg 'Joz' Joswiak, they revealed intriguing details about the development process of this passport-like device and their reactions to competitors.
Insights from Apple’s Leadership
During an interview with TechRadar and Tom's Guide, Joz explained how supply chain leaks allowed competitors to gain insights into Apple's plans for a wider screen aspect ratio. This led to an early wave of foldable phones from brands like Samsung, Huawei, and Xiaomi, all adopting similar designs.
“People were aware we were working on a foldable phone through leaks. Unfortunately, they obtained information about the aspect ratio, leading to many coincidences where they found it to be an intriguing ratio,” Joz noted.
Maintaining Secrecy on Innovations
Despite the physical design and screen ratio leaking to the public, Apple asserts that it successfully kept the core innovation of the iPhone Duo under wraps until its official unveiling. This includes their new folding nano-texture display technology.
“What I’m most proud of is that we managed to keep it a secret. We implemented extra security measures for that technology and didn’t discuss it with anyone,” emphasized Joz.
A Shift in Leadership Style
The interview also highlighted a shift in leadership style at Apple. Unlike former CEO Tim Cook, who had a strong focus on operational management, John Ternus brings an engineering background and a strong product-oriented approach to leadership.
Ternus expressed his excitement when he first tested the iPhone Duo's screen prototype in the development lab. “Oh, here it is. This is what I wanted,” he recalled about his first interaction with the prototype.
Conclusion: A New Era for Apple
This engineering-based leadership approach marks a new era for Apple in delivering hardware innovation in the global foldable phone market. The insights shared by Ternus and Joswiak indicate a promising direction for the company as it navigates the competitive landscape.
Source: https://inet.detik.com/consumer/d-8663538/bos-baru-apple-sindir-pesaing-yang-tiru-iphone-duo
