The launch of the iPhone 18 series has sparked significant consumer interest in Indonesia, even though the prices for the iPhone 18 Pro and iPhone 18 Pro Max have increased compared to their predecessors. Urban Republic has reported a rise in preorders for the iPhone 18 series, surpassing those for the iPhone 17 series.
Strong Consumer Enthusiasm for New Technology
According to Andre Tanudjaja, Deputy CEO of Erajaya Active Lifestyle, the preorder figures indicate a robust demand for the latest technology, despite the higher costs of premium devices. He remarked, "It’s impressive that this time around, the preorder numbers are exceeding those from the iPhone 17 series." This enthusiasm reflects consumers' desire to upgrade to newer devices.
Most Popular Model: iPhone 18 Pro Max
Among the two models offered, the iPhone 18 Pro Max has emerged as the most sought-after variant at Urban Republic. Andre noted that the Pro Max version sells out much faster than the iPhone 18 Pro, particularly the higher storage options. He stated, "The Pro Max is indeed flying off the shelves, especially in the Burgundy color, which has become a favorite among buyers."
Burgundy Color Captivates Consumers
The Burgundy color choice aligns with this year's launch theme, making it particularly appealing. The high demand for the Pro Max model with larger storage options indicates that many consumers are willing to spend more for the top-tier device.
Promotional Offers Enhance the Launch Experience
To celebrate the launch, Urban Republic has introduced several promotions for customers purchasing the iPhone 18 Pro and iPhone 18 Pro Max. One notable offer is a 50% discount on AirPods and smartwatches, along with a special price of only Rp 18,000 for phone cases. Andre emphasized that customers picking up their devices on the first day can take advantage of these exciting deals.
Additionally, Urban Republic provides TecProtec, a device protection service, and special discounts on other accessories. A variety of payment methods are available, including QRIS, debit cards, installment plans, and financing options, making transactions easier for customers.
Andre concluded by highlighting the benefits for consumers who visit the store on the launch day. He encouraged customers to come in, collect their devices, and enjoy the various promotions available.
Source: https://inet.detik.com/consumer/d-8710039/harga-naik-preorder-iphone-18-di-urban-republic-malah-meningkat
