Apple is set to host a much-anticipated event titled "Surprise and Shine" tonight. Scheduled for September 9, 2026, at 10:00 PM Pacific Time (or September 10 at 12:00 AM WIB), this Apple Event is expected to be one of the most exciting in recent years.
New Leadership and Expectations
This marks the first major product launch under the new CEO, John Ternus, who took over from Tim Cook on September 1, 2026. Ternus has hinted at a significant launch in a memo to employees, promising that it will be "phenomenal." The product lineup is still a mystery, but speculations suggest that alongside the new foldable iPhone, the company will introduce the iPhone 18 Pro, iPhone 18 Pro Max, and the latest generation of the Apple Watch.
Changes in iPhone Strategy
Interestingly, the standard iPhone 18 is expected to be missing from this launch. Reports indicate that Apple is shifting its strategy by focusing on premium models this September, with regular versions and additional models slated for a spring 2027 release. The iPhone 18 Pro and Pro Max are rumored to maintain the design language of their predecessors but will come with significant internal upgrades.
- Both models may feature the new A20 Pro chip.
- The Dynamic Island cutout is expected to be smaller due to a redesign of the Face ID components.
- Camera enhancements are anticipated, including variable aperture technology for better control over light and depth of field.
- Battery capacity is also expected to increase, especially in the iPhone 18 Pro Max.
- New color options, such as Dark Cherry and Sky Blue, may be introduced alongside classic black and silver.
The Anticipated Foldable iPhone
While the iPhone 18 series is intriguing, the spotlight is likely to be on Apple's first foldable iPhone, long rumored to be in development. Initially referred to as the iPhone Ultra, recent leaks suggest it may be called the iPhone Duo, a name briefly appearing on a casing manufacturer’s website before it was taken down.
The iPhone Duo is speculated to have a book-style design, featuring a 5.3-5.5 inch external display and a larger 7.7-7.8 inch internal screen, providing a tablet-like experience when opened. Analysts predict that this device will focus on a slim profile and improved hinge technology to minimize visible creases on the screen.
Additional Product Launches
Besides the new iPhones, the event is also expected to showcase the Apple Watch Series 12 and the Apple Watch Ultra 4. The Series 12 may not feature major design changes but is likely to include hardware upgrades and new health features. Meanwhile, the Ultra 4 is expected to enhance outdoor activity functionalities and incorporate satellite connectivity.
New AirPods are also on the horizon, especially since it's been two years since the last update to the regular AirPods. However, the highly anticipated AirPods with a camera might not debut until 2027. If the AirPods 5 are revealed, they will likely focus on a new chip and health-related features.
With just hours to go, the excitement is palpable. Will the foldable iPhone be the highlight of the night, or will other surprises emerge? The answers will unfold soon at the Apple Event, which can be streamed live on Apple’s website, the Apple TV app, and YouTube starting at midnight WIB on September 10, 2026.
Source: https://inet.detik.com/consumer/d-8654689/menanti-kejutan-apple-event-malam-ini-iphone-lipat-bakal-muncul
