Apple's latest operating systems, iOS 27 and iPadOS 27, introduced a host of new features, including an upgraded Siri AI. However, users in the European Union are still left waiting, as this feature has yet to be made available to them.
Current Status of Siri AI in the EU
Despite the global rollout of iOS 27 and iPadOS 27 last month, the Siri AI feature remains inaccessible to EU customers. Tech analyst Mark Gurman from Bloomberg has indicated that it may be a while before users in Europe can enjoy this highly anticipated upgrade.
Reasons for the Delay
According to Gurman, Apple's strategy appears to involve leveraging customer frustration regarding the absence of Siri AI in the EU. The company seems to be encouraging users to voice their discontent over EU regulations, possibly aiming to influence policy decisions that would allow the feature's launch.
Historical Context and Possible Timelines
Looking back at Apple's previous releases, the rollout of Apple Intelligence serves as a reference. This feature launched outside the EU in October 2024 but did not reach European customers until March 2025, indicating a delay of approximately five months. Based on this precedent, Gurman suggests that a similar timeline could apply to Siri AI.
What Lies Ahead for EU Users
While there is hope for a prompt rollout, Gurman warns that the worst-case scenario could mean a significantly longer wait for Siri AI in the EU. Therefore, customers may need to prepare for an extended period before experiencing the full functionality of Apple's virtual assistant.
Source: https://www.gsmarena.com/heres_when_siri_ai_may_finally_become_available_in_the_eu-news-74916.php
