The Escalating Patent War Between DJI and Insta360
Competition in the camera industry is heating up, especially between two giants, DJI and Insta360. These companies, known for their innovative camera products, are now involved in a legal conflict that has attracted widespread attention. It all started when DJI sued Insta360 for alleged patent infringement related to their latest handheld camera, the Luna Ultra.
Insta360 Strikes Back with Counterlawsuits
Not willing to stay silent, Insta360 quickly launched a counterattack. The Chinese company announced that it had filed two new lawsuits against DJI in the United States. In its lawsuits, Insta360 accused DJI of infringing several patents related to gimbal technology and 360-degree cameras. This shows that the legal battle between the two is not just about accusations but also involves critical technical aspects important to both companies.
- Technologies contested by Insta360 include:
- Gimbal stabilization
- Gimbal directional control
- Camera stabilization
- Telemetry overlay display
- Panorama video stabilization
Insta360 claims that these technologies are used in various DJI products, including the Osmo Pocket series, Ronin/RS, Osmo Mobile, as well as their latest camera, the DJI Osmo 360. This highlights the seriousness of Insta360's allegations and how they could impact the camera market moving forward.
Strong Statement from Insta360 Founder
JK Liu, founder of Insta360, stated that the company prefers to let their products speak for themselves. However, he emphasized that they are not afraid to face legal battles if necessary. Liu added, "We are fully committed to protecting our innovations and will take firm steps to defend our intellectual property rights from infringement." This statement demonstrates Insta360's commitment to standing firm amid the ongoing challenges.
Origin of the Conflict and DJI's Accusations
The conflict intensified following the launch of the Insta360 Luna Ultra on June 10. On the same day, DJI filed two lawsuits in the United States, accusing the Luna Ultra of being too similar to their product, the Osmo Pocket 4P. In the lawsuit documents, DJI cited several design elements they considered similar, such as:
- Elongated body shape
- Neck connecting to the gimbal
- Camera module on top
- Rotatable screen
- Button and control wheel layout
DJI not only highlighted physical design similarities but also accused Insta360 of infringing four technology patents related to subject tracking systems and automatic gimbal control. They requested the court to issue a permanent injunction to stop the sale of the Luna Ultra in the United States. This underscores the seriousness of the dispute and its potential impact on both companies.
Impact on the Camera Market
The patent conflict between DJI and Insta360 is not only drawing attention from technology enthusiasts but could also affect consumers looking for quality products for vlogging or everyday use. With these lawsuits, the potential for innovation and new product development from both parties might be hindered. This could impact the market overall, which has long been known for its dynamic and innovation-driven nature.
Amid the ongoing tension, consumers hope that both companies can find a middle ground without prolonged legal battles. As technology fans, we certainly want to see better innovations and quality products from these two giants.
Source: https://tekno.kompas.com/read/2026/06/25/14050067/perang-paten-makin-memanas-insta360-serang-balik-dji
