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Samsung CEO Explores the Future of AI and User Interaction

7/8/2026
Samsung CEO Explores the Future of AI and User Interaction

Samsung has officially announced that the highly anticipated Galaxy Unpacked event will occur on July 22 in London. This event aims to unveil not just the upcoming Galaxy Z Fold8 but also a broader vision for the future of artificial intelligence (AI). TM Roh, the CEO and President of Samsung Electronics, recently shared his thoughts in an editorial titled “AI Doesn’t Need To Outthink You. It Needs To Understand You.”

The Evolution of AI Interaction

In his editorial, Roh emphasizes that the development of intelligent AI systems is not sufficient on its own. Instead, he argues that AI must integrate seamlessly into a broader ecosystem of devices, such as Samsung's SmartThings network. For instance, he notes, “sleep tracked by your watch shapes tomorrow’s schedule,” illustrating how interconnected devices can enhance user experience.

AI's New Role: From Information to Action

Roh points out that AI is entering a new phase where it will not only provide information but also take actions on behalf of users. However, he stresses that users must retain control over these actions. “People need to know what AI is doing for them and remain in control,” he writes, highlighting the importance of transparency in AI operations.

Data Security and User Trust

Data protection is another critical theme in Roh's editorial. He reassures users that Samsung is committed to safeguarding their personal data. The company’s Knox security system is designed to protect not only the data stored on devices but also the information shared across them. Roh emphasizes that sensitive data will remain on the user’s device to ensure privacy.

Smart Devices and Future Interactions

Roh believes that smartphones will play a pivotal role in shaping AI interactions, given their proximity to users. He mentions that foldable phones offer a larger interface, enhancing user engagement. However, the conversation doesn't stop at smartphones; smartwatches monitor crucial health metrics, and even home appliances like TVs and refrigerators can provide meaningful insights into daily life. Roh also hints at the emergence of new devices, such as smart glasses, which will further transform how users interact with AI.

Ultimately, Roh poses a compelling question for the future: “The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.” This perspective sets the stage for a future where AI and user experience are deeply intertwined.

Source: https://www.gsmarena.com/samsung_ceo_writes_an_editorial_about_the_future_of_ai_where_ai_meets_people-news-73626.php

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