The Samsung Galaxy S26 series has made headlines by achieving remarkable sales figures, prompting the company to ramp up production to meet growing demand.
Record-Breaking Sales in South Korea
In just 118 days, Samsung sold an impressive 3 million units of the Galaxy S26 series in South Korea. This rapid sales rate is significantly quicker than its predecessor, the Galaxy S25 series, which reached the same milestone in six months. The Galaxy S26 Ultra has been particularly popular, accounting for a staggering 70% of the total pre-orders.
Strong Pre-Order Performance
The launch of the Galaxy S26 series was met with enthusiasm, as it achieved 1.35 million unit sales within the first week of pre-orders. This figure surpasses the previous record of 1.3 million units set by the Galaxy S25 series, which had an 11-day pre-order period. The strong demand reflects consumer interest and anticipation surrounding the latest offering from Samsung.
Impact on Exports and Market Growth
According to the South Korean Ministry of Trade, Industry, and Energy, wireless communication device exports reached USD 9.9 billion in the first half of 2026, marking a 31.5% increase from the same period in 2025. The ministry has specifically highlighted the Galaxy S26 series as a key contributor to this growth.
Increased Production to Meet Demand
To address the overwhelming demand for the Galaxy S26 series, Samsung has boosted its production from 1 million to 1.5 million units for July. This increase aims to supply both the domestic market and international consumers. The surge in demand is attributed to a combination of Samsung's promotional events and speculation regarding potential price hikes for the upcoming Galaxy S27 series due to rising memory costs.
The success of the Galaxy S26 series has led to a significant uptick in sales, with the company's official website and open market sales tripling. However, this high demand has also resulted in longer shipping times, with deliveries for the Galaxy S26 Ultra being pushed back to August.
Source: https://inet.detik.com/consumer/d-8569532/samsung-galaxy-s26-series-cetak-rekor-penjualan-produksi-ditambah
