Meta has unveiled its Meta AI application specifically designed for Mac computers. This beta version targets business owners and creators who use Facebook and Instagram, providing them with a powerful tool to streamline their operations.
Integration with Social Media
Since its debut in 2023, Meta AI has been integrated into various social media platforms under Meta's umbrella and is accessible via web and mobile applications. Now, users can directly leverage this assistant on their Mac through a dedicated desktop application, enhancing productivity while working.
Screen Sharing Feature
One of the standout features of the Meta AI app on Mac is its screen-sharing capability. Users can select specific areas of their screen to share with Meta AI while they work. This allows the AI to understand the context of the user's activities, enabling it to provide relevant suggestions and responses.
For example, if a user is preparing to upload an advertisement, they can share the relevant window with Meta AI and request feedback without needing to describe everything in detail.
Advanced Business Tools
Meta AI is equipped with numerous features tailored for business needs, including analytics and advertising tools. Professional Facebook and Instagram account holders can connect Meta AI with Google Workspace, allowing the AI to pull necessary data from documents or spreadsheets.
This integration means users can pose specific questions to Meta AI, such as inquiries about their business performance or public information related to other brands. The AI responds based on real-time data, like account interactions or ad performance.
Voice Dictation and Accessibility
In addition to analysis and content creation, Meta has included a built-in dictation feature that can be utilized across various applications on Mac. This allows users to input text via voice, saving time and effort compared to manual typing.
The Meta AI application for Mac is available for free, although some advanced AI features come with usage limits. For users requiring higher limits, Meta offers a subscription option through its Meta One service.
Overall, the introduction of the Meta AI application for Mac represents a significant step in supporting business operations, enabling users to manage their advertising campaigns more effectively while receiving tailored advice based on their unique needs.
Source: https://tekno.kompas.com/read/2026/08/20/17030077/meta-rilis-aplikasi-meta-ai-untuk-mac-bisa-lihat-layar-dan-bantu-urus-bisnis
