The iPhone 18 Pro and iPhone 18 Pro Max have made a significant impact in the Chinese market, achieving remarkable sales figures shortly after their launch. According to Counterpoint Research, the initial sales of the iPhone 18 Pro series surpassed those of the iPhone 17 Pro series during the same week last year.
Strong Market Performance
In the first three days following its release, the iPhone 18 Pro saw a 12% increase in sales compared to the iPhone 17 Pro's sales during its launch week. This strong start has positioned Apple as the leading smartphone vendor in China for week 38 of the year, capturing a 33% market share, as highlighted in Counterpoint's report.
Factors Behind the Success
There are several reasons contributing to the iPhone 18 Pro and iPhone 18 Pro Max's popularity in China:
- Effective Promotions: Retailers and carriers have launched aggressive marketing campaigns to boost the new models.
- Delayed Standard Model Launch: The earlier release of the iPhone 18 Pro and Pro Max encouraged some consumers to opt for the premium versions rather than waiting for the standard model.
- Price Sensitivity: Despite an overall increase in prices across premium smartphones, Apple's decision to absorb some of the component cost increases has made the iPhone 18 Pro a more appealing option for consumers.
Price Adjustments in the Market
Similar to trends observed in the United States, the pricing of the iPhone 18 Pro series in China has also seen significant increases. The 256GB and 512GB storage models have risen by 1,000 yuan (approximately $140), while the 1TB and 2TB variants have increased by 2,500 yuan and 3,500 yuan, respectively.
Sales Figures and Comparisons
In a separate analysis, blogger RD Observation reported that Apple sold around 1.3 million units of the iPhone 18 Pro and iPhone 18 Pro Max during their first week on the market in China. This figure represents a 15% increase over the sales of the iPhone 17 Pro and iPhone 17 Pro Max during their launch week last year. The new Pro models are now competing with the iPhone 17 and iPhone Air for consumer attention.
Source: https://inet.detik.com/consumer/d-8691175/iphone-18-pro-laris-manis-di-china-kalahkan-penjualan-iphone-17-pro
